Team · Smart Gov Supply LLC · Anaheim, California

The first impression that closes.

Jesse G. Madrid leads creative and sales outreach at Smart Gov Supply: how the company looks, how it sounds, and the first conversation a school or agency has with it. Creative on the surface, analytical underneath: he reads the numbers behind every sale, which outreach gets answered, which products a buyer reorders and what actually moves a quote to a purchase order. A CIF track champion and taekwondo competition champion who went on to build and run his own apparel brand from the ground up, he brings an athlete's discipline to every account.

Creative · SalesCIF track championTaekwondo championData-driven salesBrand & campaignsFounder of his own brand
NameJesse G. Madrid
RoleCreative · sales
AthleticsCIF champion, track · Taekwondo competition champion
LanguagesEnglish · Spanish · French
CompanySmart Gov Supply LLC · SAM active · CAGE 214B2
BasedAnaheim, California
The record

Creative is
a sales tool.

A buyer decides in seconds whether a supplier is serious. Jesse's job is to make sure the answer is yes, and that the conversation after it matches the promise.

Creative & sales fileSource · company record
RoleCreative and sales, Smart Gov Supply LLC — formed April 2026, principal office Anaheim, California.
BackgroundFounder of his own apparel brand: built it from the first design to product, marketing and direct sales. He knows what it takes to make people notice a name, and to make them come back.
ExperienceSales manager at LA Fitness corporate (2022–2025): led marketing campaigns and community events that brought in new members, trained and coached the sales team, and ran the pipeline on CRM data. Before that, staffing consultant at Lyneer Staffing and luxury-retail sales at Saks Fifth Avenue.
EducationStudied business administration at Santiago Canyon College: accounting, marketing and finance.
LanguagesEnglish, Spanish and French. A school or agency can reach him in any of the three.
DisciplineA track star and CIF champion in high school, and a champion in taekwondo competition. The habits that won races and matches, preparation, repetition and composure under pressure, are the habits he sells with.
CreativeShapes how Smart Gov Supply looks and sounds to buyers: campaigns, social content, presentations and product visuals that show the real catalog, accurately.
SalesAn analytical seller. He works alongside sales lead Joey K. Salem on outreach to schools and government buyers, tracks what each campaign and conversation actually brings in, and puts the team's time where the numbers say buyers are ready.
ReachThrough the company line, 562-265-3813, or the quote form. Every quote is still approved and signed by the sales lead.
From the company record. His previous brand is described, not named.
Before sales

Trained
to compete.

Track teaches you that a race is won in the months of work nobody sees. Taekwondo teaches you to stay composed when it counts. Jesse brings both to sales: prepared before the call, composed in it, and relentless on the follow-up.

TRACK

CIF champion

A high-school track star and CIF champion. Speed is trained, not given: early mornings, the same drills, and showing up when nobody is watching.

TAEKWONDO

Competition champion

A champion in taekwondo competition, a sport built on discipline, respect and control under pressure. The calm he learned on the mat is the calm a buyer hears on the phone.

IN SALES

The same discipline

Prepared before every call, consistent on every follow-up, and measured on results. It is how he trained, and it is how he sells.

Why it matters to a buyer

What a creative seller
brings to a supplier.

01

A name buyers remember

Purchasing offices see hundreds of vendors. A supplier that looks and sounds professional gets the second look, and the second look gets the quote request.

02

Honest product stories

Clear, accurate product information and visuals, never hype. What you see in a Smart Gov Supply catalog is what arrives.

03

Outreach that respects your time

Short, specific and useful: the right products for your school or office, with a direct way to reach a person.

04

A competitor's drive

A two-sport champion who then built his own brand from nothing. That same drive goes into every account he helps open.

05

Sales by the numbers

Every campaign and follow-up is measured: what gets opened, answered and ordered. Buyers hear from us when it is useful, not on a guess.

06

Part of a tight team

Sales with Joey K. Salem, systems with Moises G. Madrid and Fabricio Lozano on his sales team: a small team, one standard, and a direct line to all of it.

Also on the team

The people
behind the quote.

Fabricio Lozano

Sales associate · on Jesse's team

Years of car and real-estate sales behind him. Makes the calls, learns what each school and agency needs and keeps every request moving until it is quoted and delivered.

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Joey K. Salem

Co-founder · Sales lead

Approves every Smart Gov Supply quote and puts his name and direct line on each one. The rep buyers already know.

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Moises G. Madrid

Co-founder · Systems & operations

Builds and runs the sourcing, quoting and compliance tooling behind every Smart Gov Supply quote.

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